6 steps to improve your search presence with Google Search Console

One of the most important things to do when starting a new website, or conducting a site audit, is making sure you have your Google Search Console configured. Doing this will inform Google's algorithm of how you want your site crawled and indexed, therefore improving your site's search presence.  Here are six steps you can take to help Google Search Console work for you.

  1. Add all your website versions. Make sure you add separate Search Console properties for all URL variations that your site supports, including https, http, www, and non-www.
  2. Select your preferred version. Choose whether you want your site to appear with or without "www" in Google Search.
  3. Select your target country. Set your geographic preference if your site targets users in a specific country.
  4. Share access with co-workers and/or collaborators. If you want other people to access your error reports and search analytics in Search Console, add them with the appropriate access levels.
  5. Submit a sitemap file. This helps Google better understand how to crawl your site.
  6. Learn how to work with Search Console. If you read only one document about Google Search Console, here is the one you should read: Using Search Console with your website