Having Google Search Console connected to your website is a great way to understand how Google's algorithm crawls and displays your website for searchers. After you have covered off on six steps to improve your search presence using Google Search Console, it is good to understand how often you should check in on it and what you should be looking for. Here is an overview of how you should manage your website with Google Search Console (GSC).
There is really no reason to log into your Google Search Console account each day. If there is an issue with your site, like if your site is hacked, there are crawl errors, or your site is violating Google's search guidelines, you will get an email from GSC so you can log in and check out what you need to fix. So because of the automated emails you will get if there is a problem, there is no need to login every day.
I do recommend checking out your GSC dashboard at least once a month. It is a good opportunity for you to check on the health of your site, make sure that you aren’t experiencing an increase in errors for your site, and check that you don’t have any unusual dips in your click counts. It is important to remember that things like weekend dips, or dips or spikes over holidays, is normal.
Heavy Content Changes
There may be times when you are diving deep and making a lot of site changes, especially as it relates to content. GSC's support site offers some suggestions on what to do if you are making a lot of changes to make sure that Google's search crawlers know what to look for, which include:
Adding new content to your site:
- Test that Google can access your pages using the Fetch as Google tool.
- Tell Google which pages to crawl by updating your sitemap.
- Tell Google which pages not to crawl using robots.txt or noindex tags.
- A few weeks after you post content, confirm that the number of indexed pages in your site is rising and that you don't have any blocked resources that might impair Google's crawling of your pages.
Adding new properties:
- A new mobile site: We recommend using a single site that adapts to users on any device, but if you decide to have a separate site for mobile users, be sure to add it to Search Console, and add <link rel=”alternate”> tags to connect it to your existing site.
- A new app: Get your app on search.
- New international content: Be sure to target the correct country with your site and add hreflang link tags to your pages.
If you change your site’s domain name:
- Use the change of address tool to point Google search to your new location.
Removing a page from search results:
- Use the URL removal tool and take other appropriate steps to block crawling and/or indexing.
Google Search Console is a great tool to have in your digital toolbox. No need to check it daily, but great for a monthly check in or when you are making significant changes to your site.