Recently I was a guest on the “R.E.A.L. Talk with Homes for Heroes” podcast where I spoke about the importance of developing and using customer personas as a part of marketing operations, and specifically for real estate agents and mortgage lenders.
Customer personas are a great starting point for any marketing operation or campaign. They allow you to create an image of your ideal customer so that you can create high-performing marketing messages that resonate better with your target audience.
In this episode, I walk through what a persona is, examples of data sources you can use to develop personas for your business, and tips for getting started. I have embedded the episode below.
If you enjoyed this episode, I encourage you to check out the entire back catalog of R.E.A.L. Talk episodes either by visiting the R.E.A.L. Talk podcast page or by searching for the podcast in your podcast app of choice. I will be making future appearances on the podcast real soon, including an episode where I will be talking about what I learned at the Inman Connect conference at the end of July.