Things To Remember When Organizing A Marketing Event For Your Business

Setting up a live production demonstration? Hosting a local community event? Putting on a dinner and awards for other small businesses in the area? Then you’re in the midst of organizing an event that could reap a lot of good press for your brand!

These kinds of events go a long way to ensuring your name is well known within your area, and create a lot of goodwill with potential customers, vendors, and investors alike. When you’ve got the time, budget, and venue for it, they’re always worth putting together.

But you also need to keep a few crucial things in mind about creating marketing events like these. They can be great outreach tools, but only if you plan and execute them well, right down to the color and texture of the dining room’s tablecloths!

And with that in mind, here are three things to remember about organizing a marketing event that puts your business’ name up in lights.

Make Sure You Track Guest Numbers

You don’t want to sell too many tickets and only have half as many seats available! You also don’t want to undersell your tickets and lose out on a good amount of profit here either.

You can avoid doing either of these things by having a concrete idea of your max capacity, and then tracking elements like ticket sales, ticket swaps and refunds, and waiting list length.

As long as you’ve got a good idea of how many people are going to be turning up (with a bit of wiggle room either side), you’ll be able to guarantee available spots for anyone who wants to come. On top of this, you can also use the attendance data for marketing insight later on.

You’ll Need Medical Support on Site

Business events can throw up a whole host of illness and injuries, even when everyone is just sitting down and listening to speakers throughout! As such, you’re going to want a professional event medical service on standby from the beginning of your event.

This will ensure any guest who needs medical support will be able to access it immediately, and you’re far less likely to need to shut down the entire event in order to get them to a safe place.

Refreshments are Essential

No matter how long your event is going to go on for, there needs to be refreshment opportunities on offer at all times. Water should be provided, at the very least, and it should be made clear to attendees where they can go to get food, hot drinks, or even alcohol.

If you don’t want to provide refreshments yourself, this is your chance to partner with other local businesses and allow them to set up trading stalls. This will then allow profits to be split between your two businesses, and potentially be the start of a long-term partnership you can both benefit from.

Organizing a marketing event for your business? Keep these tips in mind to plan it flawlessly.