analytics | strategy | process


Building digital strategies and transformations since 1997.


In 1997, when I was a senior in high school, I developed a Turbo Pascal program that interfaced with a spreadsheet program to help school administrators manage student detention records. I sold a license for the software to my high school for $50.  Since then, I have helped companies large and small design and develop systems and processes to transform into digitally-focused organizations that better serve customers and prospects.

With 20 years of digital experience spanning multiple industries including health and fitness, sports and entertainment, financial services, and retail, I have had the opportunity to work on a variety of different projects in the digital and technology space.  I am also a published blogger, speaker, and panelist.


Areas of Interest

Digital Strategy

Digital strategy is at the heart of my interests and what I have built the last 10 years of my career on.  Within a full stack of digital capabilities, I am well versed specifically in web optimization, digital marketing, and leading digital teams.

Personal Analytics

What started as an examination of how I was spending my time in 1999, has turned into a full Quantified Self practice, complete with self tracking devices and services. The end result of this practice is a library of personal analytics.


From mobile devices to the Internet of Things (IoT) to artificial intelligence to self driving cars, I am on the cutting edge of how technology is intersecting with our culture and every day lives. This part of my website will explore these topics and much more.

Process + Systems Management

I believe that digital projects are driven by solid processes and systems. Using design and systems thinking methodologies, I help teams and companies develop automations that deliver effective and efficient results.

Google Apps + Services

I have built a personal workflow system that is centered around the entire suite of Google products and services. From Gmail to Sheets to YouTube, I offer insights, tips, and tricks to help you use all of Google's apps and services to build productive workflows.

Gaming + Golf Tech

Still first turning on my Nintendo Entertainment System in 1985, I have been fascinated by gaming. Now I mostly enjoy casual mobile games. I also enjoy the beautiful golf courses in Minnesota and Wisconsin, and exploring how tech is changing the game of golf.